CAMPAIGN FOR ZUKO
(CYCLING & SPORTSWEAR BRAND BASED IN COLOMBIA)
A BRAND WITH A HEART
Every brand has a name. This one has a story.
We went back to where it all started: the owner and his father, known as “ZUKO” throughout his professional days. Their bond is the reason the brand exists, so it became the heart of the film.
The result is more than just another cycling business. It shows the WHY, and it connects you with the people behind the name.
SAME STORY, DIFFERENT APPROACH
FIRST, CATCH THEIR EYE
Attention is the hardest thing to win on social media, so this piece was built to win it.
We packed the variety of the product line and the energy of the brand into fast, dynamic frames that stop the scroll. Once people are hooked, the full story is waiting for them, and that is where they fall in love with the brand.
